Today I talk with Marthe Le Van.

After eleven years as an editor for Lark Books, Marthe set off on a new adventure and started her own retail jewelry store called Mora, located in Asheville North Carolina. Marthe shares her journey from editor to shop owner, and the challenges along the way.

Make sure and buy the CRAFTCAST app so you can hear Marthe’s advice on the most important thing to know before opening a retail store.