Talking with Marthe Le Van, retail jewelry store owner

Talking with Marthe Le Van, retail jewelry store owner

Today I talk with Marthe Le Van.

After eleven years as an editor for Lark Books, Marthe set off on a new adventure and started her own retail jewelry store called Mora, located in Asheville North Carolina. Marthe shares her journey from editor to shop owner, and the challenges along the way.

Make sure and buy the CRAFTCAST app so you can hear Marthe’s advice on the most important thing to know before opening a retail store.


Marthe Le Van is a jewelry editor and curator. She is also co-owner of Mora, a designer jewelry boutique in Asheville, North Carolina. From 2000 to 2011 Le Van was a senior editor for Lark Books, where she, edited, juried, or curated more than 60 titles. The books she's authored on making jewelry include 30-Minute Earrings, 30-Minute Necklaces, Stitched Jewels, Prefab Jewelry, Fabulous Jewelry from Found Objects, and The Art of Jewelry: Paper Jewelry. Marthe has also served as the editor for all jewelry books in Lark's popular "500" series, as well as the juror for 500 Wedding Rings and the curator for 21st Century Jewelry and Masters: Gold. She is a member of the Art Jewelry Forum and the Society of North American Goldsmiths. She lives in Asheville, North Carolina.

Episode #179
Episode Notes: 


Allison Gray/Off My Mind

Steal Like an Artist/Austin Kleon